Grabb for distributors
Grabb continuously watches customer, product, order and fulfillment behavior so distributor teams know where revenue is at risk, where growth is hiding and what deserves action next.
Built on the ERP, accounting and order data you already have.
The problem
Distributors operate at a scale where manual oversight breaks down. Hundreds or thousands of customers. Hundreds or thousands of SKUs. Many brands. Repeat ordering. Margins matter.
1,000 customers × 3,000 SKUs = 3,000,000 possible customer-product relationships
No team should try to analyze every combination. That is precisely the problem. The operating model must identify exceptions.
At distributor scale, success depends on surfacing what changed—not reviewing everything.
Normal behavior can be learned from your transaction history. Grabb watches for meaningful deviations—not every fluctuation.
The system watches for
Instead of giving reps more reports, give them the exceptions worth attention.
01 — Customer priorities
Grabb ranks customer exceptions by revenue impact and urgency—so every rep starts with the accounts that matter most.
A prioritized customer list—not another dashboard to interpret.
02 — SKU opportunity
Grabb identifies customer-product penetration gaps—missing categories, cross-sell opportunities, new SKU rollouts and assortment expansion inside existing accounts.
Customer buys 8 products from the category. Similar accounts buy 14.
See expansion opportunities grounded in how similar accounts actually buy.
03 — Margin
Grabb surfaces margin performance from transactional data—customer margin, product margin, price variance and mix shifts—so growth doesn’t mask erosion.
See where margin is shifting—based on the transaction data you already record.
04 — Fulfillment
Distributors live between demand and supply. Grabb connects customer demand to fill rate and revenue impact—so teams know which shortages matter most.
Connect demand signals to fulfillment performance and revenue at risk.
Lost sales caused by backorders
$42,600
Unfulfilled demand this period
05 — Demand
Grabb surfaces SKU velocity, customer reorder patterns, seasonality and demand shifts—connecting sales, purchasing and operations around the same signals.
Give purchasing the same demand signals sales is already seeing.
06 — Sales execution
Grabb turns transactional behavior into territory-ready action lists—assigned accounts, weekly priorities and customer changes—without replacing your CRM.
A weekly starting point built from how customers actually buy—not manual list building.
Each Grabb module addresses a specific job across sales, purchasing and operations—from the same commercial signal layer.
Customer priorities, territory action lists and account growth moves for every rep.
SKU velocity, reorder patterns and replenishment signals for purchasing teams.
Fill rate, OTIF and lost sales by customer, brand and SKU.
Turn increasing PO and order volume into less admin and fewer errors.
Connect ERP, accounting and order systems without replacing them.
No. Grabb is a system of action that sits above your ERP and order systems. It prioritizes customers and SKUs from transactional behavior—it does not replace CRM for contact management, pipeline or activity logging.
Yes. Grabb ranks customer exceptions by urgency and revenue impact—late reorders, declining accounts, growth opportunities and dormant customers—so reps know where to focus.
Grabb is built for high-SKU environments. It learns normal behavior and surfaces exceptions across your full catalog—not by asking teams to review every combination.
Yes. Grabb identifies product penetration gaps by comparing what each customer buys against similar accounts and category benchmarks.
Grabb surfaces margin trends from transactional data where margin information is available in your connected systems—customer margin, product margin, price variance and mix shifts.
Yes. Grabb tracks fill rate, OTIF and backorder lost sales—connecting fulfillment gaps to revenue impact by customer, brand and SKU.
Grabb surfaces demand changes, velocity shifts and replenishment signals from transaction history—helping purchasing teams see what is moving before it becomes a stockout.
No. Grabb connects to the ERP, accounting and order systems you already use. Your ERP remains the system of record.
Grabb supports territory and rep assignment so action lists and priorities reflect each rep’s book of business—built from how those accounts actually behave.
