Grabb for fulfillment
See where demandbecomes lost sales.
Track fill rate, OTIF, backorders and unfulfilled demand by product, brand and customer—then focus on the exceptions that matter.
Revenue can look healthy while customers are quietly not receiving what they ordered. Teams often know total sales but cannot quickly answer the questions that determine whether fulfillment is protecting or eroding the business.
Fulfillment is not only an operations metric. It is a revenue metric.
- What percentage of demand did we actually fulfill?
- Which SKUs are creating backorders?
- Which brands have poor fill rates?
- Which customers are repeatedly shorted?
- How much revenue is being lost because product wasn’t available?
- Are fulfillment problems getting better or worse?
- Which exceptions deserve action first?
Measure demand against what you actually delivered.
The gap
Lost sales, customer frustration and operational risk live here—not in invoiced sales alone.
How it works
From order lines to prioritized fulfillment exceptions.
- 1
Orders
- 2
Ordered quantity vs shipped / invoiced quantity
- 3
Backorders + shortages
- 4
Fill rate / OTIF
- 5
Revenue impact
- 6
Prioritized exceptions
Exceptions Grabb surfaces
- Fast-growing SKU repeatedly short
- One brand dragging overall fill rate down
- Strategic customer receiving only 82% of requested product
- Backorders causing measurable lost sales
- SKU demand rising faster than supply
Most businesses look at invoiced sales. Grabb compares what customers ordered to what was delivered—so the revenue impact of shortages is visible.
Grabb Fulfillment turns order gaps into actions.
Grabb analyzes order and fulfillment data from the systems already running the business and shows where unmet demand is hurting revenue and customer experience.
Built for
- VP Operations
- COO
- Supply Chain Manager
- Customer Service Manager
- Sales Director
- General Manager
- Brand Manager
01 — Fill rate
Know what customers asked for.And what they actually received.
Fill rate connects customer demand to delivery reality—at the SKU, brand and account level—so shortages are visible before they become relationship problems.
Product fill rate
Which SKUs consistently fail to meet demand?
Brand fill rate
Which suppliers or brands are driving shortages?
Customer fill rate
Which accounts are experiencing repeated fulfillment gaps?
Fill rate turns fulfillment from a monthly report into a daily operational signal.
02 — Lost sales
Put a dollar value on backorders.
A short shipment isn’t only an operational exception. It’s demand you earned but couldn’t fulfill.
Lost sales caused by BO
$27,800
- Ordered value
- Fulfilled value
- Unfulfilled value
- Estimated revenue lost
- Repeat backorder patterns
Quantifying lost sales from backorders helps sales and operations prioritize the same problems—not different versions of the story.
03 — OTIF
Track whether orders arrive complete and on time.
On-time and in-full performance matter together. Grabb tracks both so teams can see whether fulfillment problems are timing, quantity—or both.
- On-time performance
- In-full performance
- Combined OTIF
- Trend over time
- Customer-level exceptions
OTIF gives operations and customer-facing teams a shared language for delivery performance.
04 — Actions
Don’t investigate every shortage.Start with the ones creating the most impact.
Not every backorder deserves the same attention. Grabb prioritizes fulfillment exceptions by revenue impact, customer importance and trend.
- High-value SKU fill rate drops below historical baseline
- Strategic customer repeatedly backordered
- Supplier/brand causing growing lost sales
- Velocity increasing while available supply falls
Prioritized actions help teams fix what matters first—instead of working through shortages in random order.
Sales sees the customer.Operations sees the shortage.Grabb connects the two.
Fulfillment gaps affect both sides of the business. Grabb connects customer demand, operational shortages and revenue impact in one place.
- Customer demand
- Fulfillment problem
- Revenue impact
- Action
Questions about fulfillment analytics
What is fill rate?
Fill rate measures the percentage of customer demand that was actually fulfilled—comparing what was ordered to what was shipped or delivered. Grabb tracks this at product, brand and customer levels.
What is OTIF?
OTIF (On Time In Full) measures whether orders were delivered on time and complete. Grabb tracks on-time, in-full and combined OTIF performance with trend visibility.
How does Grabb calculate lost sales from backorders?
Grabb compares ordered value to fulfilled value for lines with shortages or backorders, estimating the revenue associated with unfulfilled demand. This helps teams quantify the commercial impact—not just the operational exception.
Can I see fulfillment by SKU?
Yes. Product-level fill rate and backorder patterns help identify which SKUs are consistently failing to meet demand.
Can I see fulfillment by customer?
Yes. Customer-level fill rate and OTIF show which accounts are experiencing repeated fulfillment gaps.
Can I compare brands or suppliers?
Yes. Brand fill rate helps identify which suppliers or product lines are driving overall fulfillment performance.
Does Grabb replace our ERP?
No. Grabb connects to the systems you already use and turns order and fulfillment data into prioritized actions. Your ERP remains the system of record.
How often is fulfillment data updated?
Fulfillment metrics update as connected order and transaction data syncs from your systems. Contact us for details on sync frequency for your stack.