Systems of record
Invoices, inventory, orders, customers, channel reports.
Consumer goods
Your channels are multiplying.Your operating picture shouldn’t fragment.
Grabb sits above the ERP, accounting, ecommerce and order systems already running your business—and turns transaction data into the accounts, SKUs and exceptions your team should act on this week.
- CPG brands
- Manufacturers
- Distributors
- Wholesalers
The data is there. The weekly priorities are not.
Consumer goods operators live across retail, wholesale, ecommerce and distributor channels. Each system records its slice of reality. None of them reliably answer what deserves attention today.
- A key account is late to reorder—but nobody flags it until the quarter is gone
- Fill rate slips on a hero SKU while total revenue still looks fine
- Demand shifts in one region before the monthly forecast catches up
- Retailer POs pile up in inboxes while reps re-key orders into ERP
- Sales, ops and leadership each work from a different version of the truth
The problem is not missing data. It is attention allocation across channels, customers and SKUs.
Systems of record tell you what happened. Grabb tells your team what deserves attention next.
Grabb — System of Action
Signals, priorities, recommendations, actions, automation.
No ERP replacement. Grabb connects to the systems you already use and adds the layer that turns transactions into operational decisions.
How it works
From fragmented transactions to a prioritized action list.
- ERP, accounting, ecommerce and orders
- Customer, product and channel behavior
- Changes, gaps and exceptions detected
- Ranked by commercial impact
- Sales, fulfillment and ops action
The signals already exist in your transaction history. Grabb continuously detects what changed and surfaces what matters before it becomes a monthly report problem.
Grabb for consumer goods operators.
One operating layer for the teams that sell, fill, forecast and process orders across a growing SKU and customer base.
ERPAccountingEcommerceOrders
Protect the reorder
Recover lost sales from shorts
Catch demand shifts early
Reduce order-entry admin
High-value jobs
What consumer goods teams run on Grabb.
01
Protect the reorderbefore the account goes quiet.
Recurring customers rarely disappear overnight. Cadence breaks, categories shrink and penetration gaps open long before churn shows up in a quarterly review.
- Late reorders surfaced by customer buying pattern
- Cross-sell and category gaps inside existing accounts
- Weekly rep priorities instead of Monday spreadsheet triage
See the accounts whose buying behavior changed this week.
02
Know when fill rateis quietly eroding revenue.
Total sales can look healthy while specific SKUs, brands or customers are repeatedly shorted. Grabb compares what was ordered to what was fulfilled.
- Product, brand and customer fill rate
- Backorders with estimated revenue impact
- OTIF exceptions prioritized by impact
See where unfulfilled demand is costing you revenue.
Lost sales caused by BO
$27,800
Unfulfilled demand this period
03
Catch demand shiftsbefore they become inventory problems.
Velocity changes, seasonal pattern shifts and customer-level demand moves show up in orders and sales history before they show up in a planner’s spreadsheet.
- SKU velocity and seasonal deviation
- Replenishment signals for high-impact products
- Exception-based planning across large catalogs
See which SKUs are moving faster—or slower—than expected.
04
Stop re-keyingretailer and distributor orders.
Purchase orders still arrive by email, PDF and spreadsheet. Grabb extracts, validates and prepares ERP-ready orders—routing exceptions to a person when needed.
- Email, PDF and spreadsheet order intake
- SKU, pricing and customer validation
- Human review on exceptions only
Turn retailer POs into validated orders without re-keying every line.
05
One layeracross your stack.
Grabb connects ERP, accounting, ecommerce and order sources into a consistent commercial picture—so behavior can be compared and acted on across channels.
- QuickBooks, Shopify, Sage, Xero, Zoho, Salesforce, Amazon
- Normalized customer, product and order entities
- No rip-and-replace
Connect the systems that already record your commercial reality.
Start with the job that hurts most.
Grabb modules share the same signal layer. Add what creates value next.
Sales
Account priorities, missed reorders, cross-sell and growth moves.
Fulfillment
Fill rate, OTIF, backorders and revenue lost from shorts.
Demand
Velocity, forecast range and replenishment signals.
Order Automation
Email and PDF to validated, ERP-ready orders.
Customer story
How Pompco turned customer data into a growth system.
Pompco, a Canadian pump manufacturer and distributor, used Grabb to operationalize customer-level sales intelligence across a mature, competitive market.
25% → 90%
Sales penetration
9% → 0.45%
Revenue lost to churn
+26%
Sales growth, year one
“Grabb helped us catch at-risk accounts earlier and focus reps on the right opportunities. Dormant customers dropped from 9% to 0.45%.”
Questions from consumer goods operators
Does Grabb replace our ERP?
No. Grabb connects to ERP, accounting, ecommerce and order systems you already use. Your ERP remains the system of record. Grabb adds the layer that turns transaction data into prioritized actions.
We sell through retailers, distributors and DTC. Can Grabb handle that?
Grabb works with transaction data from the systems that record your sales and orders—whether wholesale invoices, distributor orders, ecommerce transactions or retailer POs processed through order automation.
Is Grabb only for sales teams?
Sales is often the first use case, but consumer goods operators also use Grabb for fulfillment visibility, demand signals and order automation—on the same underlying commercial data.
How long does implementation take?
Timeline depends on your systems and data complexity. Grabb is designed for guided setup on your data—not demo data. Contact us for current onboarding details.
Do we need clean data across every channel first?
Grabb works from the transaction history in your connected systems. Cleaner data helps, but the core signals come from purchasing and order behavior—not perfect CRM hygiene.
Can we start with one module?
Yes. Most teams start with the operational problem creating the most friction—often account priorities, fill rate or order entry—and expand as Grabb creates more value.
Consumer goods
Your transaction data already knows what to do next.
See how Grabb turns ERP, accounting, ecommerce and order data into prioritized actions for the teams running your commercial operation.